What demographic factors are included in B2B segmentation?

In the context of Business-to-Business (B2B) segmentation, demographic factors primarily focus on the characteristics of the organizations rather than individuals, as is the case in Business-to-Consumer (B2C) segmentation.

Company size and number of employees are crucial demographic factors because they directly influence the purchasing behavior and decision-making processes within organizations. Larger companies often have different needs, budgets, and procurement processes compared to smaller firms. For instance, a multinational corporation may prioritize scalability and support in their purchases, while a small business might be more focused on affordability and ease of use. Therefore, segmenting the market based on demographic factors such as company size and number of employees allows businesses to tailor their offerings to meet the specific requirements of different types of organizations effectively.

The other options listed do not align with the standard demographic segmentation criteria for B2B markets. Factors like customer age and gender primarily pertain to B2C marketing, while employee satisfaction and turnover rates, along with market trends and consumer preferences, are more behavioral or psychographic in nature and do not fit within the demographic classification.