What process allows a company to sell products in smaller batches to encourage sales?

The process of breaking bulk involves dividing larger quantities of products into smaller, more manageable batches for sale. This strategy is commonly utilized by wholesalers and retailers to make products more accessible and appealing to consumers who may not want or be able to purchase in large quantities. By breaking bulk, companies can cater to the varying needs and purchasing power of different customers, thus encouraging sales. This approach allows retailers to offer products at a price point that is more attractive to a broader audience, thereby increasing the likelihood of purchase.

Market segmentation, product bundling, and economies of scale are related marketing and operational concepts but serve different purposes. Market segmentation focuses on dividing a target market into distinct groups based on specific characteristics, allowing for tailored marketing strategies. Product bundling involves offering multiple products together as a package deal, which can also encourage sales but does not directly address the issue of selling smaller quantities. Economies of scale refer to the cost advantages that a business obtains due to the scale of its operations, which typically enables lower prices through increased production efficiency, rather than selling in smaller batches.