Which distribution approach is most suitable for simple, inexpensive products?

Intensive distribution is the most suitable approach for simple, inexpensive products because it aims to provide maximum market coverage by placing products in as many retail outlets as possible. This strategy ensures that the product is easily accessible to consumers, capitalizing on the impulse buying behavior that often accompanies inexpensive items. The goal is to encourage frequent purchases, which is vital for products that consumers do not require extensive thought or research before buying.

By utilizing intensive distribution, companies can also leverage the high volume of sales that often accompanies low-cost items, thereby achieving economies of scale. This approach is common for everyday consumer goods such as snacks, beverages, and toiletries, where convenience and availability can significantly boost sales.

In contrast, exclusive distribution would limit availability to a few select retailers, which is more appropriate for luxury or specialty items rather than simple and inexpensive products. Similarly, selective distribution, which balances coverage and exclusivity but still limits the number of outlets, does not maximize reach as effectively as intensive distribution. Push distribution focuses more on promotional strategies rather than the sheer availability of the product in numerous locations, making it less aligned with the goals regarding simple and inexpensive products.