Which distribution strategy typically utilizes a push strategy?

In marketing, a push strategy involves promoting products by pushing them onto consumers, typically by persuading retailers to stock and promote the product to the end user. The distribution strategy that aligns with a push approach is selective distribution. This strategy involves choosing a limited number of outlets in a specific area to sell products. By establishing relationships with select retailers, companies can incentivize them to actively promote their products.

With selective distribution, manufacturers can exert more control over how their products are marketed and sold, often providing additional support or incentives to retailers. This aligns with the push strategy because the focus is on encouraging the sales force and distributors to advocate for and sell the product effectively at retail locations.

While intensive distribution seeks to place products in as many outlets as possible and exclusive distribution limits availability to a single retailer in a specific area, they do not primarily rely on the push strategy. Direct distribution typically involves selling directly to consumers without the intermediary of retailers, which also does not embody the push strategy's characteristics as clearly as selective distribution does.