Which method involves handling distribution functions internally rather than outsourcing?

Get more with Examzify Plus

Remove ads, unlock favorites, save progress, and access premium tools across devices.

FavoritesSave progressAd-free
From $9.99Learn more

Dive into the Foundations of Marketing with focused quizzes. Study with flashcards and multiple choice questions featuring detailed explanations. Prepare effectively for your exam!

The method that involves handling distribution functions internally rather than outsourcing is integration. This approach allows a company to control various aspects of the supply chain, providing greater oversight and the ability to align distribution strategies closely with overall business objectives. Integration can take several forms, such as vertical integration, where a company acquires its suppliers or distributors, thus managing the entire supply chain from production to distribution.

In contrast, selective distribution involves choosing specific intermediaries to carry products, which does not inherently imply that distribution is managed internally. Intensive distribution aims for widespread availability by distributing products through as many outlets as possible, often relying on external channels. Exclusive promotional efforts focus on marketing strategies rather than distribution methods. Therefore, integration stands out as the method that emphasizes internal management of distribution functions.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy