Which of the following is NOT typically included in a marketing dashboard's measures?

A marketing dashboard is a visual tool that provides an overview of key performance indicators (KPIs) and metrics that are essential for a company’s marketing efforts. Typically, the measures included in a marketing dashboard focus on aspects directly related to marketing performance and customer interaction.

Sales, employee satisfaction, and customer satisfaction are all important metrics that provide insights into the effectiveness of marketing initiatives. Sales figures help gauge how well marketing strategies translate into revenue. Customer satisfaction is crucial because it reflects how well the marketing message resonates with the target audience, which can influence brand loyalty and repeat business. Even employee satisfaction can play a role in marketing as it relates to the internal culture and morale that can affect the customer experience.

On the other hand, the advertising budget, while a vital component of marketing strategy, is more of a planning and resource allocation measure rather than a direct measure of marketing effectiveness. It details how much is allocated for marketing expenses but does not directly measure outcomes or effectiveness like sales, customer satisfaction, and other related metrics do. This distinction is why the advertising budget is not typically considered an inclusion in the core performance measures of a marketing dashboard, emphasizing the dashboard’s focus on results rather than budgetary considerations.