Which purchasing situation best describes a "new buy"?

A "new buy" refers to a purchasing situation in which a consumer purchases a product for the first time. The correct choice illustrates this concept perfectly, as it involves purchasing teeth whitening strips for the first time. This situation typically involves higher levels of risk and uncertainty for the buyer since they have no prior experience with the product, making them more inclined to research, seek information, and carefully evaluate their options.

When it comes to other choices, buying a new flavor of toothpaste represents a situation where the customer is already familiar with the product category and is simply making a variation of an existing purchase. Revisiting a previously bought laptop would indicate repeat behavior and familiarity with the product. Lastly, buying routine cleaning supplies falls under habitual purchasing patterns, where the customer regularly purchases familiar products without significant thought or new decision-making. In contrast, a new buy necessitates evaluating a product that the consumer has never encountered before, making it a distinct purchasing situation.