Why might mass marketing be considered less effective?

Mass marketing may be considered less effective primarily because it fails to differentiate between customer needs. This approach targets a broad audience with a single marketing message, which often overlooks the specific desires, preferences, and problems of different segments within that audience. As a result, the marketing efforts may resonate with only a portion of consumers, leaving others disinterested or unengaged.

In today’s diverse markets, consumers are increasingly looking for personalized experiences and products tailored to their unique needs. When mass marketing does not take these differences into account, it risks being less relevant and effective, leading to missed opportunities for connection and engagement.

The other aspects mentioned in the options focus on different facets of marketing but do not directly address the inherent limitations of mass marketing regarding customer differentiation. This lack of personalization and relevance can ultimately lead to lower overall effectiveness in reaching and influencing potential customers.